With the rise in the use of Smartphones (over 50% of searches are now mobile) it's more important than ever to make sure that individual products and services rank highly on Google. It's all well and good having your landing page rank highly, but if your products/services don't rank …

Increasingly specific and much longer search queries are required in order to find the right information. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. It's …

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. The draw of evergreen …

So I'm going to carry on using ALT text on my images, even when they contain no information. If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions. With all the searching your potential customers …

Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. For business-to-business marketers, email works better than postal mail and other direct marketing forms when the recipient knows the company. Submitting a sitemap to search engines reflecting any updates …

So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn't difficult. Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Potential workers become willing to apply …

Sometimes you are allowed to enter your custom DNS server information whereby you can point your domain to your actual content. Such content doesn't go out of date. If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read …

This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. To remain focused, don't go after too many platforms, just be persistent with right platform related to your business. Web pages or HTML pages …

Anchor texts play an important role in the internal and external linking as well as for the usability of a website. The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. Visuals tend to …

A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. A new group of agencies specializes in developing digital services. The premise of …

Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. By adding keywords in the right places, you make it easier for …

The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Research indicates the opposite. Content quality …

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. Link outreach is a bit "old school" but can still be …