At last - revealed: the secret to authority sites

Every page should have a description that isn't used anywhere else on the site. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Using a variety of …

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How we improved our bread crumbs in on week

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn't mean that you need to disavow every low quality link and only ever build links from the …

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Thinking about search queries makes everything OK

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are …

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Myths and misconceptions about mobile search

Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate …

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Are you making these sitemaps mistakes?

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much …

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Create a search marketing strategy based on keyword stuffing

SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. While developing your mobile site, you'll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design …

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One important aspect is duplication

Effectively mixing advertising media remains a vital element in the design of a quality advertising campaign. If you identify the specific benefits that people are looking for, you're more likely to close the sale. Before you can optimize your website, you have to know what you are optimizing it for …

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Online marketing changes quickly when it comes to web crawlers

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you're competing against thousands of blogs. It's not only hard to grab your target audience's attention but also difficult to outrank your competitors on Google …

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Apply these secret techniques to assist with hits

If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. When we talk about trust through age, we're talking about the indexed …

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How to focus on stickiness

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a topic by using different phrases for the same concept. Answering the question "what is Negative SEO?" is complicated because there are so many …

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