Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Many consumers follow brands on social media, for a variety of reasons. When it comes to choosing keywords, it's …

Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. By highlighting your website, you help Google better understand …

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a …

Every page should have a description that isn't used anywhere else on the site. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Using a variety of …

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn't mean that you need to disavow every low quality link and only ever build links from the …

This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are …

Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate …

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much …

SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. While developing your mobile site, you'll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design …

Effectively mixing advertising media remains a vital element in the design of a quality advertising campaign. If you identify the specific benefits that people are looking for, you're more likely to close the sale. Before you can optimize your website, you have to know what you are optimizing it for …

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you're competing against thousands of blogs. It's not only hard to grab your target audience's attention but also difficult to outrank your competitors on Google …

Many people fixate on on-page SEO in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Marketers can …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Body Keywords - Body keywords are regularly composed of two words which will offer some information on the customer's intent, but …

If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. When we talk about trust through age, we're talking about the indexed …

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a topic by using different phrases for the same concept. Answering the question "what is Negative SEO?" is complicated because there are so many …