From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the key. Before you can optimize your website, you have to know what you are optimizing it for. Niche directories and directories attached to informative websites for a specific industry …

Make sure it's well-written with relevant information and not just keyword packed. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only …

Some controversies regarding copytesting remain. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Creating content that makes an impact …

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. However, I think it's important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Here at Ginger Nut Media we specialise …

Keyword research does not apply only to on-page textual elements. The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don't last. They're critical for B2B companies, which usually derive more traffic from Google than they do from other …

Aside from the "traditional" SEO ranking factors, we're seeing a lot of new factors come into play: A natural link profile has variety. The links come from different domains and links will have different strengths. Google values relevancy to the user's search more than it values pure LINK Authority. When …

As an SEO, it is extremely important to stay up to date on current trends and techniques.What are some of these things someone can do to help their site rank well? While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording …

When someone searches for specific keywords and you implemented them into your content search engines will recognize those words. Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word …

On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. Think about it for a moment. There are two key factors behind the inner workings of PageRank: the number of inbound links and the quality of those links. Approximately 58 percent …

Our process helps you manage expectations while delivering high quality work, on time. Nobody has unlimited patience these days. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences …

You may have heard or been told "just write great content". What value you'll be increasing it to depends; if you're using a CDN they are often still quite low, while if you're not, they're usually higher (anywhere from a few hours to a few days). Google penalizes websites that …

Your website might even get a 'manual action' for thin content. Besides keywords, what determines how well your pages rank in search results? In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to …

SEO will make sure you blog posts get found and drive traffic.There's a million things to do as a business owner - having a steady, automated stream of highly qualified leads frees up a ton of time and resources for me. Start by reviewing your content from a searcher's perspective …

We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. In-house advertising creates several advantages. Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. The most important step - now you have …

Mobile is becoming more popular every year. Professional search marketers don't sub Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty …

If your company isn't one that consumers are likely to visit on a mobile device, then you needn't worry too much. It's all about website analytics - a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement …

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Advertisers have achieved success with a testimonial type of execution for many years, especially in the business-to-business and service sectors. SEO is a complicated subject with many ins and outs, and …

As its name implies - it is timeless. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. One way search engines derive intent is by classifying queries into intention categories. Marketers carefully study customer-generated reviews, because they provide customer evaluations …

If the URL hasn't been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn't exist. Be willing to be wrong (if you are). SEOs have tried many ways to sneak in links. One of the more creative ways was to …

Selecting the right keywords, in the end, all comes down to understanding your target audience. Creating content is an art form which can take up a huge amount of your time. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable …

If you have the exact match domain name, search engines will give your domain priority. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you …

On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. Who wants more traffic? Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. A database-driven marketing program starts with assigning individual …

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. A good resource is more …

Google has adopted this blended (SERP) model, calling it Universal Search. Repetition helps embed a brand in the consumer's cognitive memory. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage …

Considering the goal of your website is to rank well on Google and help users see that your hotel is their ideal travel option it is vital for you to avoid those thin content flags that can hold you back. It's not that keyword text doesn't matter, but starting with …

Markets can also be identified using psychographic, generational, and geographic delineations. Nobody uses search engines to search Twitter; you use Twitter to search Twitter. The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that's always growing. Company leaders view marketing expenditures …