Unexpected ways link research can impact your marketing efforts

Broken hyperlinks between pages can prevent search engines from finding parts of your site and stops your pages from passing on the boost in search rank that come from page links. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a …

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How to diagnose Google algorithms related issues

We know consumers want personal interactions with brands, but they also want them in real time Can your title tag be improved to be more user-friendly? On Page SEO in its most simple form is a piece of writing that compliments the service/product on the page. The SEO section …

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The death of page rank

Guerrilla marketing programs obtain instant results using limited resources. Encoding devices provide the means of transmitting information and include advertisements, public relations efforts, press releases, sales activities, promotions, and a wide variety of additional verbal and nonverbal cues sent to receivers. Your website is your primary marketing hub. Make sure …

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The infamy behind keyword density

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Do …

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Things you most likely didn't know about hits

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. Would you like to …

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All you wanted to know about forums but were afraid to ask

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. Google has stated that meta descriptions are NOT …

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The steps needed for putting link building into action

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it's enabled in yours. Keywords were consequently "stuffed" wherever possible, including in the metadata …

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Its all about link exchanges

You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Although the algorithm update is likely …

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Understanding domain authority

Deep anchor-texted backlink are clearly marked by Google as manipulative and won't produce the same results as in the past. Google won't penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. If a search engine makes a …

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Make sure your website is indexed in Google

As a site owner, however, it's not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to your …

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The ultimate revelation of SERPs

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. It's no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to …

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Why most people will never be great at sitemaps

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

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Create content about site submissions

Fast load times aren't just essential for a great user experience - they also significantly impact search rankings. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. If you're a small business owner, you have likely heard at least …

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Tips and tricks that can help encourage clickthroughs

Usually, the process of indexing non-HTML documents is to extract all text prior to indexing. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how …

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