Analyse your existing long tail search

So what do you do? Instead, you're asking Google to weigh your pages against each other and choose which ones it thinks suits the matching keywords best. The best technique to elevate your rankings, reach new visitors and achieve trust and authority is with the help of expert SEO guidance …

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Unlocking the mystery of quality

Add a site map to your webpage. Search engines can't index pages that it can't find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help …

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Little known ways to improve positioning through the use of LSI

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. The best and cheapest form of advertising is …

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Its all about analysis

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Measuring behaviour directly gives you real data. This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including …

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Tell me more about forums

And the common belief is people generally scan and review the first two pages of the SERP. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. The reality is that, for many businesses, 10-20 high-quality …

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Here is a quick way to solve a problem with ROI

Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major …

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Clarification about page rank

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of integrity. Focusing on publishing compelling, quality, keyword-rich content will …

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Don't forget citations

There are numerous different tactics that you can use, however these can be split into two categories: the ethical 'white hat' SEO strategies and the unethical 'black hat' SEO techniques. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a …

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Numerous ideas for search queries

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. How SEO Works... Although the Search Engines are continuously refining how they rank web pages, there remain two key elements …

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One important aspect is SEO campaigns

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. A call to action is a statement that asks someone to take a specific type of action in a specific way. When you've spent a great …

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Adopt a customer centric view of analysis

Competition is cutthroat and new platforms are constantly emerging. When you do the same search queries over time, it will start to become clear what is trending up and down. This phase comprises two broad areas of work effort: internal and external optimizations. Customer friendliness and ease of use remain …

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Aligning your goals in relation to landing pages

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. Pinterest ads trigger keyword searches and pinning behaviors. On-site optimization is all about publishing awesome stuff in the first place. Find a niche …

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Create a search marketing strategy based on scraping

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Anyone, who wants to effectively market on the digital platform, essentially …

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Here is a quick way to solve a problem with mobile search

Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader's expectation of the hyperlink. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a …

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Why has SEO been so popular?

Good content will also naturally improve search rankings by attracting more backlinks and social shares. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company …

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Actionable tips on splogs and Twitter

However, we've seen some of our clients rank very quickly without being a "brand" by traditional standards. Expect increased conversions, particularly those from visitors who arrived via organic search. Other search engines are likely to follow suit eventually anyway, so it's advised that companies make their sites mobile-friendly sooner rather …

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Be mindful of scraping

Listings at the top of a search engine results page (SERP) are usually a close match for the search query. What does a search optimization program cover? Does longer content rank better in search? It sure does. Customizing for the web browser is, in fact, a customization for a Google …

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Design + web crawlers = Greatness

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. Search engines have responded to this and actually penalize sites that over use keywords. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance …

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Start simple, but don't forget quality

Ads show up on top of organic results, but are tagged with "Ad" next to the result. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail …

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