To put it more simply, RankBrain watches how users interact with search results and rank the results based on that. Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. No one likes to think about a time after they have gone, but life …

What keywords have you tried using in the past? Google doesn't use the same algorithm for its national search results and its new local 3-pack, which displays three relevant local businesses for your local query. The black green screen is almost 50 years old, but it’s not outdated. For …

Your goal should be to increase relevant traffic to your website that will convert and thereby increase your revenue. Many companies monitor social media. A naughty present for your hot hookup could be a bronze toilet tissue stand this year. Companies Melting Dish have taken the step to sell their …

What are the best-performing pages? For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Are you looking for a digital agency for your business? A PNS approach here can be to look at what questions your customers have and use that to …

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website's ranking. As stimuli reach …

Like any other marketing method, SEO isn't magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. They can not only help to deal with typo's, but can also ensure that your content is easily readable and that they understand the …

The typical clickthrough rate for online advertising remains around 0.2 percent; for search advertising, it is around 5 percent. A number of free programs on the web such as http://www.xmlsitemaps.com can help you create an XML sitemap. You need to make sure that your address is …

The greater the motivation, the more time spent on an external search. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Your content needs to come together in such a way that it shows a search engine that you are an authority on a …

You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. On Page SEO in its most simple form is …

If you pose as a disinterested consumer when you're actually promoting a product, you might be banned from the group. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Diligent …

Long Tail SEO is a really useful technique to generate organic search traffic for your website. Matching marketingobjectives with the key targetmarket is an important step. Always keep the restrictions of the small screen in mind when creating or editing content. Don't use too many long sentences, keep your paragraphs …

A Google research recently revealed that four out of five users trust search engines for local searches On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on …

Leave a monitoring system (to track crawling, indexing, rankings, traffic, conversions) set to start following up the new pages destinations as soon as they're released, to identify and fix important issues fast. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity …

Nobody has unlimited patience these days. This is one of the many reasons why trust between your businesses is so important. That way, your site gets shown to the people most likely to benefit from it. Utilizing the steps consumers and businesses follow when making purchase decisions assists the marketing …

Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging …

Maslow's Triangle is another way to gain an edge. It is called implied linking as there is basically no link to go back to the source site. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you …

Six months of data or more are typically needed to make significant organic revelations. That way, your site gets shown to the people most likely to benefit from it. Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a …

Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page is …

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. At the heart of your local SEO campaign will be building the number of listings you have. In other words …

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don't buy from people they like, they buy from those they trust! Search and email have been deemed the as the top internet …

This list of frequently asked questions is a great starting point to help guide you through the process. This is no longer the case. Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. While variety is the …

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. If your content reflects the needs and desires of your viewers and directly addresses their requirements, then they are more likely to engage with and share it across …

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. The concept of keyword density isn't talked about much anymore but is important to understand. When avoiding thin content penalties, duplicate content must be evaded at all …

The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Panda updates are changes to Google's algorithms which are aimed to 'lower …