The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition and attract more votes! There is no magic number of words or characters to use, however the more robust the content is, the better chance the …

A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. A new group of agencies specializes in developing digital services. The premise of …

Effectively mixing advertising media remains a vital element in the design of a quality advertising campaign. If you identify the specific benefits that people are looking for, you're more likely to close the sale. Before you can optimize your website, you have to know what you are optimizing it for …

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you're competing against thousands of blogs. It's not only hard to grab your target audience's attention but also difficult to outrank your competitors on Google …

More data of the wrong type actually is bad for you. Many marketing experts believe that the objective-and-task method represents the best budgeting approach because it relates dollar costs to achieving specific objectives. People often teach themselves SEO out in the field, because most start their careers as something else …

Personalization is one of the most talked about frontiers in search. If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Social signals - how many times a piece of content is shared, tweeted and liked - have become a …

If you have the exact match domain name, search engines will give your domain priority. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you …

Many people fixate on on-page SEO in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Marketers can …

Sometimes you just can't target a specific keyword on a product or service page of your website - it just won't fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank …

Database-driven marketing programs take many forms. Make Sure That Each Outlet, Product And Service Has Its Own Web Page - We're getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one …

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

Consumers often seek the opinionsof friends and relatives concerning products. SEO only becomes difficult when other people become involved that aren't SEOs. This sounds condescendingly obvious, but Google really dislikes what it calls 'thin content'. Essentially, these are pages that offer little in way of value to your audience - and …

All internal links on your website should be valid and working. Web spiders crawl not only web pages, but also many other files, including robots.txt, sitemap.xml, and so forth. I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it …

This sort of exposure is invaluable and what's more - it won't even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. You will never get enough traffic on your website. That's the human nature. We always strive …

On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. Who wants more traffic? Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. A database-driven marketing program starts with assigning individual …

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. The concept of keyword density isn't talked about much anymore but is important to understand. When avoiding thin content penalties, duplicate content must be evaded at all …

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. A good resource is more …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Body Keywords - Body keywords are regularly composed of two words which will offer some information on the customer's intent, but …

I strongly believe that relevant links have a bigger impact on the algorithm. The net effect becomes a steadydecline in brand loyalty. Learn which industry ranking factors are important to your business and how to improve your online rankings. Twitter helps marketers identify and reach customers.

Don't put the SEO …

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create …

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. If you are not currently tracking your website, you should implement those two programs right …

Consumers, or end users, represent one primary target market for a firm's offerings. The better approach is to form a hypothesis about what you'd like to know and then let the data tell you the answer in the most objective light. For those who have the budget and want instant …

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don't make it looks like a photography blog. Consider writing a piece …

It does not have to be done all at once, and it usually never is. Test first, then apply universally, and then you stopped running into problems. Google recommends this approach for making URLs more human friendly. So, accordingly Seo technique should also be changed otherwise Seo will dead.

Little …

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to …

If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. When we talk about trust through age, we're talking about the indexed …

Fast load times aren't just essential for a great user experience - they also significantly impact search rankings. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. If you're a small business owner, you have likely heard at least …

Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. By adding keywords in the right places, you make it easier for …

The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Research indicates the opposite. Content quality …

The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Panda updates are changes to Google's algorithms which are aimed to 'lower …

Google has adopted this blended (SERP) model, calling it Universal Search. Repetition helps embed a brand in the consumer's cognitive memory. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage …

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a topic by using different phrases for the same concept. Answering the question "what is Negative SEO?" is complicated because there are so many …

The power of a blog comes from a landscape in which one dissatisfied consumer can now vent to thousands, and in some cases millions, of people. Phrases like "keyword research" and "organic search" are bound to come up when you start talking about SEO. Originally devised as a way to …

Smaller companies can be faster paced, but also carry their own troubles. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. There was a time when SEO worked because a lot of big companies didn't understand how important it really …

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it's enabled in yours. Straw suggests that marketingshould not be viewed as an expense …

As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. In a percentage-of-sales budget …

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. Despite all the changes, the fundamentals of search engines remain the same. Individuals in the middle, who have some knowledge of a product category but require additional information in The …

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. Link outreach is a bit "old school" but can still be …

Ads show up on top of organic results, but are tagged with "Ad" next to the result. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail …