If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. When we talk about trust through age, we're talking about the indexed …

Fast load times aren't just essential for a great user experience - they also significantly impact search rankings. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. If you're a small business owner, you have likely heard at least …

Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. By adding keywords in the right places, you make it easier for …

The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Research indicates the opposite. Content quality …

The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Panda updates are changes to Google's algorithms which are aimed to 'lower …

Google has adopted this blended (SERP) model, calling it Universal Search. Repetition helps embed a brand in the consumer's cognitive memory. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage …

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a topic by using different phrases for the same concept. Answering the question "what is Negative SEO?" is complicated because there are so many …

The power of a blog comes from a landscape in which one dissatisfied consumer can now vent to thousands, and in some cases millions, of people. Phrases like "keyword research" and "organic search" are bound to come up when you start talking about SEO. Originally devised as a way to …

Smaller companies can be faster paced, but also carry their own troubles. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. There was a time when SEO worked because a lot of big companies didn't understand how important it really …

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it's enabled in yours. Straw suggests that marketingshould not be viewed as an expense …

As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. In a percentage-of-sales budget …

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. Despite all the changes, the fundamentals of search engines remain the same. Individuals in the middle, who have some knowledge of a product category but require additional information in The …

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. Link outreach is a bit "old school" but can still be …

Ads show up on top of organic results, but are tagged with "Ad" next to the result. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail …

Optimise And Take Advantage Of Inbound Links - To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. It is too hard to read and might complicate printing. Digital marketing is not all about selling and purchasing …

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

Considering the goal of your website is to rank well on Google and help users see that your hotel is their ideal travel option it is vital for you to avoid those thin content flags that can hold you back. It's not that keyword text doesn't matter, but starting with …

Usually, the process of indexing non-HTML documents is to extract all text prior to indexing. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how …

Markets can also be identified using psychographic, generational, and geographic delineations. Nobody uses search engines to search Twitter; you use Twitter to search Twitter. The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that's always growing. Company leaders view marketing expenditures …

Search engines will penalise pages it thinks don't provide enough value as visitors prefer informative and high quality results. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. The greatest …

How are you going to ensure that your site stands out, that it's set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Be wary of promises to get you links from dozens or hundreds …

Whether you are going after (paid or free) directory submissions, social media sites, social bookmarking, blog comments, direct solicitation, news syndication, or press releases, you must have solid inbound links. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. When you're looking …