For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. Read and understand heat maps, know your visitors …

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won't notice your page and you won't rank. Anchor text can affect how Google weighs up links …

If the URL hasn't been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn't exist. Be willing to be wrong (if you are). SEOs have tried many ways to sneak in links. One of the more creative ways was to …

This list of frequently asked questions is a great starting point to help guide you through the process. This is no longer the case. Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. While variety is the …

Link anchor text should be of reasonable size and should be similar to, or the same as, the destination page's HTML title tag text (if it exists). It has also drawn ethical criticism. Grab readers with headlines. So if you're interested give our team a call today and enquire about …

You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is …

Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google in a structured way. Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. Mini-applications …

Even when you have in-house expertise, sometimes it is good to get second opinions. Studies have shown that organic search results are more highly trusted than PPC (SEM) advertising. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Google your …

However, we've seen some of our clients rank very quickly without being a "brand" by traditional standards. Expect increased conversions, particularly those from visitors who arrived via organic search. Other search engines are likely to follow suit eventually anyway, so it's advised that companies make their sites mobile-friendly sooner rather …

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much …

In relation to building an authority website (websites that ranks in the top positions), On-page SEO is the ground and foundation on which you build your city. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites …

Listings at the top of a search engine results page (SERP) are usually a close match for the search query. What does a search optimization program cover? Does longer content rank better in search? It sure does. Customizing for the web browser is, in fact, a customization for a Google …

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site's loading speed tremendously. This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. Traffic …

SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. While developing your mobile site, you'll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design …

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. Within a few years, everything changed. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. your home page or blog listing pages).

Follow a consistent cadence towards …

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. Search engines have responded to this and actually penalize sites that over use keywords. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance …

A well-placed perfume sample might entice a buyer to purchase the magazine containing the sample and the perfume being advertised. Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted …

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. If your content reflects the needs and desires of your viewers and directly addresses their requirements, then they are more likely to engage with and share it across …

What Are The Most Important Factors SEO Marketers Consider? Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. For this reason, its only right we start with link building as an …

Search engines favor sites that follow SEO best practices and deliver consistent quality. SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Low believability and negative consumer attitudes constitute the potential downside of comparative ads. Consumers often examine sets …

Selecting the right keywords, in the end, all comes down to understanding your target audience. Creating content is an art form which can take up a huge amount of your time. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable …

When sales weaken, the communications budget also declines. You could pay for ads - but is this really a viable (affordable) long-term solution? Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to …

Native advertising provides useful information that solves a problem by purchasing a company's product or service. Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content. Search engines aim to provide relevant, authoritative, and quick answers to give their users the best …

For example, someone launches a campaign and forgets to test the landing page URL they placed in an email sent out to thousands of people. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. t's not necessarily …

The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition and attract more votes! There is no magic number of words or characters to use, however the more robust the content is, the better chance the …

A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. A new group of agencies specializes in developing digital services. The premise of …

Effectively mixing advertising media remains a vital element in the design of a quality advertising campaign. If you identify the specific benefits that people are looking for, you're more likely to close the sale. Before you can optimize your website, you have to know what you are optimizing it for …

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you're competing against thousands of blogs. It's not only hard to grab your target audience's attention but also difficult to outrank your competitors on Google …

More data of the wrong type actually is bad for you. Many marketing experts believe that the objective-and-task method represents the best budgeting approach because it relates dollar costs to achieving specific objectives. People often teach themselves SEO out in the field, because most start their careers as something else …

Personalization is one of the most talked about frontiers in search. If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Social signals - how many times a piece of content is shared, tweeted and liked - have become a …

If you have the exact match domain name, search engines will give your domain priority. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you …

Many people fixate on on-page SEO in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Marketers can …

Sometimes you just can't target a specific keyword on a product or service page of your website - it just won't fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank …

Database-driven marketing programs take many forms. Make Sure That Each Outlet, Product And Service Has Its Own Web Page - We're getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one …

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

Consumers often seek the opinionsof friends and relatives concerning products. SEO only becomes difficult when other people become involved that aren't SEOs. This sounds condescendingly obvious, but Google really dislikes what it calls 'thin content'. Essentially, these are pages that offer little in way of value to your audience - and …

All internal links on your website should be valid and working. Web spiders crawl not only web pages, but also many other files, including robots.txt, sitemap.xml, and so forth. I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it …

This sort of exposure is invaluable and what's more - it won't even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. You will never get enough traffic on your website. That's the human nature. We always strive …

On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. Who wants more traffic? Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. A database-driven marketing program starts with assigning individual …

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. The concept of keyword density isn't talked about much anymore but is important to understand. When avoiding thin content penalties, duplicate content must be evaded at all …