What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I'm here to say that exact match domains have …
more ...Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long …
more ...This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. To remain focused, don't go after too many platforms, just be persistent with right platform related to your business. Web pages or HTML pages …
more ...As its name implies - it is timeless. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. One way search engines derive intent is by classifying queries into intention categories. Marketers carefully study customer-generated reviews, because they provide customer evaluations …
more ...Good content will also naturally improve search rankings by attracting more backlinks and social shares. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company …
more ...SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won't notice your page and you won't rank. Anchor text can affect how Google weighs up links …
more ...Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google in a structured way. Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. Mini-applications …
more ...Even when you have in-house expertise, sometimes it is good to get second opinions. Studies have shown that organic search results are more highly trusted than PPC (SEM) advertising. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Google your …
more ...However, we've seen some of our clients rank very quickly without being a "brand" by traditional standards. Expect increased conversions, particularly those from visitors who arrived via organic search. Other search engines are likely to follow suit eventually anyway, so it's advised that companies make their sites mobile-friendly sooner rather …
more ...SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much …
more ...In relation to building an authority website (websites that ranks in the top positions), On-page SEO is the ground and foundation on which you build your city. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites …
more ...High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site's loading speed tremendously. This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. Traffic …
more ...SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. While developing your mobile site, you'll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design …
more ...When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. Within a few years, everything changed. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. your home page or blog listing pages).
Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. Search engines have responded to this and actually penalize sites that over use keywords. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance …
more ...A well-placed perfume sample might entice a buyer to purchase the magazine containing the sample and the perfume being advertised. Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted …
more ...A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. If your content reflects the needs and desires of your viewers and directly addresses their requirements, then they are more likely to engage with and share it across …
more ...What Are The Most Important Factors SEO Marketers Consider? Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. For this reason, its only right we start with link building as an …
more ...Search engines favor sites that follow SEO best practices and deliver consistent quality. SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Low believability and negative consumer attitudes constitute the potential downside of comparative ads. Consumers often examine sets …
more ...When sales weaken, the communications budget also declines. You could pay for ads - but is this really a viable (affordable) long-term solution? Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to …
more ...Native advertising provides useful information that solves a problem by purchasing a company's product or service. Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content. Search engines aim to provide relevant, authoritative, and quick answers to give their users the best …
more ...A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. A new group of agencies specializes in developing digital services. The premise of …
more ...Effectively mixing advertising media remains a vital element in the design of a quality advertising campaign. If you identify the specific benefits that people are looking for, you're more likely to close the sale. Before you can optimize your website, you have to know what you are optimizing it for …
more ...People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you're competing against thousands of blogs. It's not only hard to grab your target audience's attention but also difficult to outrank your competitors on Google …
more ...More data of the wrong type actually is bad for you. Many marketing experts believe that the objective-and-task method represents the best budgeting approach because it relates dollar costs to achieving specific objectives. People often teach themselves SEO out in the field, because most start their careers as something else …
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