Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. How SEO Works... Although the Search Engines are continuously refining how they rank web pages, there remain two key elements …

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. A call to action is a statement that asks someone to take a specific type of action in a specific way. When you've spent a great …

Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. How can you answer …

When this is the case, your pages need more and better content. Consistency aids in providing carryover effects when the consumer is in the purchasing stage. We'll be talking about this in great depth in the link acquisition section. Optimizing for user intent is not just about providing solutions or …

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won't do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have …

Google's algorithms are always changing and updating, and increasingly there is more and more focus on the user - with the search engines favouring quality content over poorly written, keyword-stuffed pages. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more …

We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. In-house advertising creates several advantages. Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. The most important step - now you have …

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. This is very similar to duplicate content, however it manifests itself in a different way. Needless to say, the number of individual domains referring to your website is an …

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. It should be authentic and in tune with the brand. Although …

Advancements in delivery systems make itpossible for purchases to arrive in a matter of daysfrom anywhere in the world. Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. If …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are …

The top part of the code is mostly HTML. For others, the Internet is their lifeline and the core of their business model. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small …

Deep anchor-texted backlink are clearly marked by Google as manipulative and won't produce the same results as in the past. Google won't penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. If a search engine makes a …

Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page is …

The trends will start to appear! This creates a more robust experience for those using the Google engine but requires proactive management for anyone interested in SEO for their website, business, or online reputation. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an …

Remember that your success in SEO is directly proportional to the amount of effort you exert. These include greater search engine results page (SERP) real estate, a historical trust factor, and a lower cost of ownership. Within the marketing mix of products, prices, distribution systems, and promotions, firms that speak …

This seems easy enough: The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take when making purchases. Collocation hosting involves placing your server hardware within your provider's data room. What are little known facts that a shopper for that product or …

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. At the heart of your local SEO campaign will be building the number of listings you have. In other words …

During an internal search, the consumer thinks about the brands she will consider. But before that, let me make you familiar with digital marketing, Seo, and related terms. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have …

We recommend page descriptions are between 100 and 320 characters. Like every big task, this one begins with research, too. Let 's begin with a search for the term "free marketing articles." You'll notice that the second search result points to a page of my website that includes my original …

Mobile is becoming more popular every year. Professional search marketers don't sub Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty …

Competition is cutthroat and new platforms are constantly emerging. When you do the same search queries over time, it will start to become clear what is trending up and down. This phase comprises two broad areas of work effort: internal and external optimizations. Customer friendliness and ease of use remain …

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. Pinterest ads trigger keyword searches and pinning behaviors. On-site optimization is all about publishing awesome stuff in the first place. Find a niche …

These items include the titles for your pages, meta descriptions and H tags. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there's no guarantee how much extra traffic they're going to send your way …

Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. For business-to-business marketers, email works better than postal mail and other direct marketing forms when the recipient knows the company. Submitting a sitemap to search engines reflecting any updates …

It represents a two-way street in which a sender establishes a connection with a receiver. To optimize permission marketing, firms feature empowerment and reciprocity. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure …

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Anyone, who wants to effectively market on the digital platform, essentially …

There are many local SEOs who have had a lot of success at this. An authority website doesn't necessarily have to be one of the usual big publishers. If you're a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source …

If your company isn't one that consumers are likely to visit on a mobile device, then you needn't worry too much. It's all about website analytics - a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement …

Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader's expectation of the hyperlink. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a …

Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but …

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don't buy from people they like, they buy from those they trust! Search and email have been deemed the as the top internet …

What's more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. What critics tend to ignore is the fact that, above almost everything else, Google's algorithms are looking for content that answers user questions and offers …

So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn't difficult. Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Potential workers become willing to apply …

Stay on top of relevant trends, create "how-to" blog posts, and frequently update older content to make sure you're continuing to serve your audience with useful and timely information even after it's initially published. Those new to SEO will pour a lot of time and money into it and are …

As a site owner, however, it's not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to your …

Often the positioning strategy presented in one country will not work as well in another. If any affiliates or vendors violate these terms, you have the contractual right to require them to remove the duplicated content and use your designated product description feed instead.Some eCommerce websites will also have …

Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate …

Satisfy your users' intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. The first form of online advertising involved the use of a …

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Advertisers have achieved success with a testimonial type of execution for many years, especially in the business-to-business and service sectors. SEO is a complicated subject with many ins and outs, and …