Clear and unbiased facts about SEO campaigns

It represents a two-way street in which a sender establishes a connection with a receiver. To optimize permission marketing, firms feature empowerment and reciprocity. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure …

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Create a search marketing strategy based on scraping

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Anyone, who wants to effectively market on the digital platform, essentially …

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Enhancing Your Results

There are many local SEOs who have had a lot of success at this. An authority website doesn't necessarily have to be one of the usual big publishers. If you're a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source …

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Here is a quick way to solve a problem with mobile search

Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader's expectation of the hyperlink. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a …

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How to survive your first encounter with metrics

Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but …

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How we improved our metrics in two days

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don't buy from people they like, they buy from those they trust! Search and email have been deemed the as the top internet …

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I don't want to spend this much time on conversion rates . How About You?

What's more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. What critics tend to ignore is the fact that, above almost everything else, Google's algorithms are looking for content that answers user questions and offers …

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Keep an eye on CTR

So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn't difficult. Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Potential workers become willing to apply …

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Let's talk about 301 redirects

Stay on top of relevant trends, create "how-to" blog posts, and frequently update older content to make sure you're continuing to serve your audience with useful and timely information even after it's initially published. Those new to SEO will pour a lot of time and money into it and are …

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Make sure your website is indexed in Google

As a site owner, however, it's not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to your …

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Measure and Improve by paying attention to CTR

Often the positioning strategy presented in one country will not work as well in another. If any affiliates or vendors violate these terms, you have the contractual right to require them to remove the duplicated content and use your designated product description feed instead.Some eCommerce websites will also have …

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Myths and misconceptions about mobile search

Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate …

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Ridiculous rules about plugins

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. It's totally understandable that Google takes user behavior into account in …

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Set a bare minimum expectation for backlink partners

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Brand images contain invisible and intangible elements. Goals guide marketers by providing a clear idea of what …

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The broken link-building method aided by hits

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements …

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The hidden agenda of plugins

Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Keeping broad-based objectives in mind is a good way to keep your …

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The professional approach to static pages

Sometimes you are allowed to enter your custom DNS server information whereby you can point your domain to your actual content. Such content doesn't go out of date. If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read …

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The ultimate revelation of SERPs

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. It's no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to …

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Things your competitors know about analytics

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I'm here to say that exact match domains have …

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Try out core ranking algorithms

Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long …

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Warning: These mistakes could destroy your bread crumbs

This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. To remain focused, don't go after too many platforms, just be persistent with right platform related to your business. Web pages or HTML pages …

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Why has SEO been so popular?

Good content will also naturally improve search rankings by attracting more backlinks and social shares. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company …

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Why has mobile search been so popular?

Anchor texts play an important role in the internal and external linking as well as for the usability of a website. The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. Visuals tend to …

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Why have indexed pages been so popular?

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. Read and understand heat maps, know your visitors …

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Write a 1000+ words article about stickiness

This list of frequently asked questions is a great starting point to help guide you through the process. This is no longer the case. Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. While variety is the …

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www vs non-www for SEO

Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google in a structured way. Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. Mini-applications …

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Actionable tips on URLs and Twitter

Even when you have in-house expertise, sometimes it is good to get second opinions. Studies have shown that organic search results are more highly trusted than PPC (SEM) advertising. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Google your …

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Actionable tips on splogs and Twitter

However, we've seen some of our clients rank very quickly without being a "brand" by traditional standards. Expect increased conversions, particularly those from visitors who arrived via organic search. Other search engines are likely to follow suit eventually anyway, so it's advised that companies make their sites mobile-friendly sooner rather …

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Are you making these sitemaps mistakes?

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much …

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