Search engine health checks should look at inbound links

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start …

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Social Networking Phenomenon

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Starting a mobile strategy will take time and work, but the payoff is worth it …

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The steps needed for putting link building into action

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it's enabled in yours. Keywords were consequently "stuffed" wherever possible, including in the metadata …

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Things to avoid when dealing with mobile search

Leave a monitoring system (to track crawling, indexing, rankings, traffic, conversions) set to start following up the new pages destinations as soon as they're released, to identify and fix important issues fast. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity …

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Using nofollow links strategies like the pros

A strong brand image also provides tangible and intangible benefits. Most database programs take advantage of digital tracking to register and store website visits and browsing patterns regardless of the type of digital device (computer, tablet, or mobile phone). Panda updates are changes to Google's algorithms which are aimed to …

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Beginner's guide to Google algorithms

As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand - don't think of …

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Boost a Post or Create an Ad

Nobody has unlimited patience these days. This is one of the many reasons why trust between your businesses is so important. That way, your site gets shown to the people most likely to benefit from it. Utilizing the steps consumers and businesses follow when making purchase decisions assists the marketing …

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Can URLs help improve my search engine placement?

Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Keywords are still an important …

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Clarification about page rank

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of integrity. Focusing on publishing compelling, quality, keyword-rich content will …

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Craft an enticing title

Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is one page which should be optimized for generic keywords, it is your homepage. The more likely potential visitors are to think your site will provide an answer to their search …

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Determining Relevance: Trust your gut when it comes to forums

Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging …

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Don't forget citations

There are numerous different tactics that you can use, however these can be split into two categories: the ethical 'white hat' SEO strategies and the unethical 'black hat' SEO techniques. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a …

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Enthusiastic about keywords

Our process helps you manage expectations while delivering high quality work, on time. Nobody has unlimited patience these days. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences …

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Fascinating scraping tactics that can help your business grow

You may have heard or been told "just write great content". What value you'll be increasing it to depends; if you're using a CDN they are often still quite low, while if you're not, they're usually higher (anywhere from a few hours to a few days). Google penalizes websites that …

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How we improved our bread crumbs in on week

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn't mean that you need to disavow every low quality link and only ever build links from the …

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Its all about link exchanges

You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Although the algorithm update is likely …

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Its all about rankings

It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. Take a look at your Web sites for …

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Keep in mind that the copy matters a great deal for click rates

Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. Bad. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much …

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Learn to do SEO like a professsional

Your website might even get a 'manual action' for thin content. Besides keywords, what determines how well your pages rank in search results? In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to …

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Make webmaster tools a priority

Six months of data or more are typically needed to make significant organic revelations. That way, your site gets shown to the people most likely to benefit from it. Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a …

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Myths and misconceptions about bread crumbs

SEO will make sure you blog posts get found and drive traffic.There's a million things to do as a business owner - having a steady, automated stream of highly qualified leads frees up a ton of time and resources for me. Start by reviewing your content from a searcher's perspective …

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Numerous ideas for search queries

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. How SEO Works... Although the Search Engines are continuously refining how they rank web pages, there remain two key elements …

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One important aspect is SEO campaigns

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. A call to action is a statement that asks someone to take a specific type of action in a specific way. When you've spent a great …

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Optimise your site, paying special attention to duplication

Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. How can you answer …

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Ridiculous rules about web 2.0

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won't do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have …

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Search for your niche keywords on Yandex

Google's algorithms are always changing and updating, and increasingly there is more and more focus on the user - with the search engines favouring quality content over poorly written, keyword-stuffed pages. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more …

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Small but important things to observe about duplication

We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. In-house advertising creates several advantages. Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. The most important step - now you have …

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The secret behind gateway sites

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. This is very similar to duplicate content, however it manifests itself in a different way. Needless to say, the number of individual domains referring to your website is an …

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The static pages mystery revealed

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. It should be authentic and in tune with the brand. Although …

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The ultimate revelation of bread crumbs

Advancements in delivery systems make itpossible for purchases to arrive in a matter of daysfrom anywhere in the world. Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. If …

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Thinking about search queries makes everything OK

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are …

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Types of site changes brought on by scraping

The top part of the code is mostly HTML. For others, the Internet is their lifeline and the core of their business model. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small …

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Understanding domain authority

Deep anchor-texted backlink are clearly marked by Google as manipulative and won't produce the same results as in the past. Google won't penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. If a search engine makes a …

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Vertical Search

Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page is …

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