To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Most of the time, a person first develops an understanding about an idea …

Each link referral can be viewed as a vote for your site. With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Advertising is a very important part of running any type of business …

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Shopping networks provide venues for individuals to share product reviews and information about brands and products. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the …

Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from …

Marketing experts know that a company's communications should speak with a clear voice. Matching the objective to the medium and the message remains the key. After all of the research is done, it is helpful to produce a document (the SEO research artifact) summarizing the findings of the research phase …

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a …

Some controversies regarding copytesting remain. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Creating content that makes an impact …

We know consumers want personal interactions with brands, but they also want them in real time Can your title tag be improved to be more user-friendly? On Page SEO in its most simple form is a piece of writing that compliments the service/product on the page. The SEO section …

With the rise in the use of Smartphones (over 50% of searches are now mobile) it's more important than ever to make sure that individual products and services rank highly on Google. It's all well and good having your landing page rank highly, but if your products/services don't rank …

Like any other marketing method, SEO isn't magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. They can not only help to deal with typo's, but can also ensure that your content is easily readable and that they understand the …

The cloak-and-dagger element makes it a little more fun. Organizational leaders devote considerable amounts of time and energy to building and maintaining a positive brand image. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid …

Don't get too obsessed! Yes, I said six months. Know where and how to use keywords in your content for maximum searchability. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly …

When in doubt, follow your instincts and let your bottom line guide your decisions. Many growth hackers started out as developers. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this …

Your content can never really rank or sell if it doesn't appeal to a particular audience/consumer. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work …

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. that is, it allows you to market to people …

The typical clickthrough rate for online advertising remains around 0.2 percent; for search advertising, it is around 5 percent. A number of free programs on the web such as http://www.xmlsitemaps.com can help you create an XML sitemap. You need to make sure that your address is …

Even fewer individuals focus on quality without any price considerations. Major problems might need a different approach, including getting a second SEO opinion or going back to the research phase. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such …

The greater the motivation, the more time spent on an external search. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Your content needs to come together in such a way that it shows a search engine that you are an authority on a …

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. When itoccurs, shoppers select from a …

You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. On Page SEO in its most simple form is …

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. However, I think it's important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Here at Ginger Nut Media we specialise …

Every page should have a description that isn't used anywhere else on the site. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Using a variety of …

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Measuring behaviour directly gives you real data. This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including …

Keyword research does not apply only to on-page textual elements. The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don't last. They're critical for B2B companies, which usually derive more traffic from Google than they do from other …

Increasingly specific and much longer search queries are required in order to find the right information. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. It's …

Guerrilla marketing programs obtain instant results using limited resources. Encoding devices provide the means of transmitting information and include advertisements, public relations efforts, press releases, sales activities, promotions, and a wide variety of additional verbal and nonverbal cues sent to receivers. Your website is your primary marketing hub. Make sure …

With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress website in terms of SEO. SEO is connected to strong sales funnels and often shows a high return on investment …

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an …

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to …

Do any hosting considerations need to be taken into account? Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. Make a point to search for your site on Google alternatives to see where you rank. Users will also become frustrated if they …

If you pose as a disinterested consumer when you're actually promoting a product, you might be banned from the group. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Diligent …

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Do …

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Where they went wrong was choosing keywords …

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. The draw of evergreen …

Aside from the "traditional" SEO ranking factors, we're seeing a lot of new factors come into play: A natural link profile has variety. The links come from different domains and links will have different strengths. Google values relevancy to the user's search more than it values pure LINK Authority. When …

If none of those works for you, then perhaps it's time to consider that there might be a problem with the recipe. Without an inviting layout, your content has less of a chance to be seen. If you choose the wrong keywords, you might be able to optimise for them …

And the common belief is people generally scan and review the first two pages of the SERP. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. The reality is that, for many businesses, 10-20 high-quality …

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. Entering head terms into Google and making note of Google Suggest results is a general …

So I'm going to carry on using ALT text on my images, even when they contain no information. If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions. With all the searching your potential customers …

Two additional brand sets become part of the evaluation of purchase alternatives: the inept set and the inert set. Topical search engines are also referred to as specialty search engines. Data analysis is another critical role for the SEO in charge of a search program. Many site owners do not …