Be mindful of anchor text

Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. For business-to-business marketers, email works better than postal mail and other direct marketing forms when the recipient knows the company. Submitting a sitemap to search engines reflecting any updates …

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Enhancing Your Results

There are many local SEOs who have had a lot of success at this. An authority website doesn't necessarily have to be one of the usual big publishers. If you're a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source …

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How we improved our metrics in two days

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don't buy from people they like, they buy from those they trust! Search and email have been deemed the as the top internet …

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The hidden agenda of plugins

Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Keeping broad-based objectives in mind is a good way to keep your …

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The ultimate revelation of SERPs

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. It's no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to …

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Things your competitors know about analytics

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I'm here to say that exact match domains have …

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Why has SEO been so popular?

Good content will also naturally improve search rankings by attracting more backlinks and social shares. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company …

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At last - revealed: the secret to link research

In relation to building an authority website (websites that ranks in the top positions), On-page SEO is the ground and foundation on which you build your city. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites …

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Hidden facts about authority sites

What Are The Most Important Factors SEO Marketers Consider? Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. For this reason, its only right we start with link building as an …

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The secret to finding world class tools for forums

Consumers often seek the opinionsof friends and relatives concerning products. SEO only becomes difficult when other people become involved that aren't SEOs. This sounds condescendingly obvious, but Google really dislikes what it calls 'thin content'. Essentially, these are pages that offer little in way of value to your audience - and …

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The untapped goldmine of landing pages

All internal links on your website should be valid and working. Web spiders crawl not only web pages, but also many other files, including robots.txt, sitemap.xml, and so forth. I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it …

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Unheard ways to achieve success with forums

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. A good resource is more …

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Validate your site's HTML and CSS

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create …

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Focus on ROI Instead of site submissions

The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Panda updates are changes to Google's algorithms which are aimed to 'lower …

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Layout, formatting and analytics combine to make great SEO

Smaller companies can be faster paced, but also carry their own troubles. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. There was a time when SEO worked because a lot of big companies didn't understand how important it really …

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Repurpose old googlebot crawlers

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. Link outreach is a bit "old school" but can still be …

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Who else wants to enjoy duplication

Whether you are going after (paid or free) directory submissions, social media sites, social bookmarking, blog comments, direct solicitation, news syndication, or press releases, you must have solid inbound links. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. When you're looking …

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