Derive your headline from your content and tell people what they're going to learn. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. Let your clients know that there's no one right …

Once you have built a great website and filled it with great resources, you need to tell people about it! Remember: quality will lead to your content being shared. The easier it is to read your content, the more likely it is that your readers will share it. I asked …

In its simplest form, off-page optimization can be referred to as increasing a website's authority. We know consumers want personal interactions with brands, but they also want them in real time Developing a content plan will not only make writing or implementing your content less stressful - as you'll already have …

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. I prefer using a comma followed by a space to separate each keyword. And then, number two is content marketing. Have you ever tried to buy an artisan antique rocking …

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Also, using sweat shops to produce products alienates customers. Google reported an incredible hike of the key search term …

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Many consumers follow brands on social media, for a variety of reasons. When it comes to choosing keywords, it's …

These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. A well-thought-out …

• As any SEO services professional will tell you, content is still king. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Google expects pages to load faster so that clients can get the value …

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Most of the time, a person first develops an understanding about an idea …

The greater the motivation, the more time spent on an external search. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Your content needs to come together in such a way that it shows a search engine that you are an authority on a …

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an …

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Where they went wrong was choosing keywords …

If none of those works for you, then perhaps it's time to consider that there might be a problem with the recipe. Without an inviting layout, your content has less of a chance to be seen. If you choose the wrong keywords, you might be able to optimise for them …

So I'm going to carry on using ALT text on my images, even when they contain no information. If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions. With all the searching your potential customers …

A Google research recently revealed that four out of five users trust search engines for local searches On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on …

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Starting a mobile strategy will take time and work, but the payoff is worth it …

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Social media offers pathways to engage in two-way communications with consumers, at a …

Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Keywords are still an important …

This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is …

Deep anchor-texted backlink are clearly marked by Google as manipulative and won't produce the same results as in the past. Google won't penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. If a search engine makes a …

Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page is …

The trends will start to appear! This creates a more robust experience for those using the Google engine but requires proactive management for anyone interested in SEO for their website, business, or online reputation. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an …

During an internal search, the consumer thinks about the brands she will consider. But before that, let me make you familiar with digital marketing, Seo, and related terms. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have …

We recommend page descriptions are between 100 and 320 characters. Like every big task, this one begins with research, too. Let 's begin with a search for the term "free marketing articles." You'll notice that the second search result points to a page of my website that includes my original …

Mobile is becoming more popular every year. Professional search marketers don't sub Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty …

Competition is cutthroat and new platforms are constantly emerging. When you do the same search queries over time, it will start to become clear what is trending up and down. This phase comprises two broad areas of work effort: internal and external optimizations. Customer friendliness and ease of use remain …

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. Pinterest ads trigger keyword searches and pinning behaviors. On-site optimization is all about publishing awesome stuff in the first place. Find a niche …

These items include the titles for your pages, meta descriptions and H tags. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there's no guarantee how much extra traffic they're going to send your way …

Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. For business-to-business marketers, email works better than postal mail and other direct marketing forms when the recipient knows the company. Submitting a sitemap to search engines reflecting any updates …

There are many local SEOs who have had a lot of success at this. An authority website doesn't necessarily have to be one of the usual big publishers. If you're a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source …

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don't buy from people they like, they buy from those they trust! Search and email have been deemed the as the top internet …

Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Keeping broad-based objectives in mind is a good way to keep your …

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. It's no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to …

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I'm here to say that exact match domains have …

You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. The better approach is to form a hypothesis about what you'd like to know and then let the data tell you the answer in the most objective light. Manufacturers use …

Good content will also naturally improve search rankings by attracting more backlinks and social shares. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company …

In relation to building an authority website (websites that ranks in the top positions), On-page SEO is the ground and foundation on which you build your city. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites …

What Are The Most Important Factors SEO Marketers Consider? Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. For this reason, its only right we start with link building as an …

More data of the wrong type actually is bad for you. Many marketing experts believe that the objective-and-task method represents the best budgeting approach because it relates dollar costs to achieving specific objectives. People often teach themselves SEO out in the field, because most start their careers as something else …

Many people fixate on on-page SEO in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Marketers can …