Online marketing changes quickly when it comes to web crawlers

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you're competing against thousands of blogs. It's not only hard to grab your target audience's attention but also difficult to outrank your competitors on Google …

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Reasons why you cannot fully understand nofollow links

If you have the exact match domain name, search engines will give your domain priority. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you …

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The philosophy of reporting

Database-driven marketing programs take many forms. Make Sure That Each Outlet, Product And Service Has Its Own Web Page - We're getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one …

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Useful tips from experts in social media

I strongly believe that relevant links have a bigger impact on the algorithm. The net effect becomes a steadydecline in brand loyalty. Learn which industry ranking factors are important to your business and how to improve your online rankings. Twitter helps marketers identify and reach customers.

Don't put the SEO …

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Why most people will never be great at sitemaps

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

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Apply these secret techniques to assist with hits

If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. When we talk about trust through age, we're talking about the indexed …

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How to focus on stickiness

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a topic by using different phrases for the same concept. Answering the question "what is Negative SEO?" is complicated because there are so many …

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The death of doorway sites

Optimise And Take Advantage Of Inbound Links - To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. It is too hard to read and might complicate printing. Digital marketing is not all about selling and purchasing …

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Things your competitors know about social media

Considering the goal of your website is to rank well on Google and help users see that your hotel is their ideal travel option it is vital for you to avoid those thin content flags that can hold you back. It's not that keyword text doesn't matter, but starting with …

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