Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. How SEO Works... Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result... Onsite - your content and website infrastructure targeting the best keyword clusters matching existing content to target specific keyword clusters creating new content to target specific keyword clusters having the best website infrastructure and architecture Offsite - how your website is referred to from other online sources developing a profile of high quality, on-theme incoming links having a relevant and active social media presence creating citations (non-linking references) about you at least half of your SEO outcomes are influenced by elements outside your direct control ...and everything else is about strategy, techniques, tactics and finesse - the Search Engines look at over 200 "signals" when evaluating web pages, and every year they add over 400 refinements - so a key part of our job is keeping your website at the leading edge...because we do really know how SEO works! Sentence fragments are fine, especially in bulleted lists. Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name.

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Repeat customers who trust you and become comfortable with frequent purchases are not as willing as first-time customers to move their business to your competitors when your prices are a little higher. They (whoever they are) say Do your homework! The primary resources are all available here. Its as simple as your ABC's you "need to improve your SEO." ...and they are right! What I 'm referring to when I speak about specific on-page optimization factors is the proper use of meta tags, website URLs, formatting, internal linking and friendly URLs, keyword development, and on-page placement. Did they leave right away and go back to Google to find another result?

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Growth hacking does not exclude paid search because it's typically guerrilla and therefore low budget. A/B testing is not For example, where would one find wooden rocking horses in this country? that's exclusive to paid search, for example. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Generic message strategies help stimulate brand awareness.

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SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. After Google's Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have... These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "New levels of global competition drive marketers to better understand customers and be certain that those end users hear a clear and consistent message from the firm."

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Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Another I'm always shocked by HeatAll, in this regard. quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to Google once they have read something on your site.