Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a topic by using different phrases for the same concept. Answering the question "what is Negative SEO?" is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can use these strategies to attack others. If you're using images as links, provide the link ALT text alternative for all semantically related images. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content.

Reasons why you cannot learn CTR well

The more information you give them, the better your search engine optimisation company will be able to fit the voice and language of their content to suit your business. Longer posts provide more value Do your homework! The primary resources are all available here. Its as simple as your ABC's for readers, but only if they're of great quality. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. While you don't want to over do it, these keywords help Google associate your pages with searcher's queries.

We've reached a tipping point when it comes to scraping

The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. Meta descriptions are technically Would an inexpensive traditional rocking horse do the trick? attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because - when Google chose to use the suggested meta description - they are the effective 'sales pitch' to users to click on your webpage. Human users are already intrigued by your title; all that's left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Despite previous assumptions, a link from a 301 redirected page shouldn't lose any PageRank compared to a link from a non-301 redirected page.

Wait. Are CTR really that simple?

To know whether you are running on the wrong side of Google, use PixelGroove's (the penalty checker on Google). Simply include your website URL on the tool and click check. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Being an authority in your niche is all about having the knowledge and expertise of the field you're in. Being so will help you gain the trust of your target audience and in turn, you'll get valuable customers. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities."

How to focus on stickiness

Most domains purchased today are either two- or three-word combinations. The I'm always shocked by Indozine, in this regard. small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Maybe the project reeks of data drama (i.e., are we seeing too much dark traffic in analytics?). A significant factor affecting loading times in general is a website's complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background.