Anchor texts play an important role in the internal and external linking as well as for the usability of a website. During the life of any website pages come and go. It's perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a …

Do a Google search on "bmw auto" to see universal search results in action. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other …

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Over the years, we've seen increased focus toward off-page techniques such as link building …

It is such a huge part of an individual's daily routine, that the importance of how well websites are ranking is extremely high. Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. This consistency is important to Google and the user experience. I'm on …

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Many consumers follow brands on social media, for a variety of reasons. When it comes to choosing keywords, it's …

Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. By highlighting your website, you help Google better understand …

What trends were given to explain the growth in importance of IMC plans in this chapter? SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. If …

The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. They do not …

These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. A well-thought-out …

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can't control. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking …

• As any SEO services professional will tell you, content is still king. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Google expects pages to load faster so that clients can get the value …

Broken hyperlinks between pages can prevent search engines from finding parts of your site and stops your pages from passing on the boost in search rank that come from page links. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a …

You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. Links from longer form, evergreen content (a …

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. An in-house program will be more consistent, due to a lower turnover rate in the creative team. There are various aspects of technical mobile SEO that you …

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. The best and cheapest form of advertising is …

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Most of the time, a person first develops an understanding about an idea …

Each link referral can be viewed as a vote for your site. With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Advertising is a very important part of running any type of business …

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Shopping networks provide venues for individuals to share product reviews and information about brands and products. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the …

Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from …

Marketing experts know that a company's communications should speak with a clear voice. Matching the objective to the medium and the message remains the key. After all of the research is done, it is helpful to produce a document (the SEO research artifact) summarizing the findings of the research phase …

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a …

Some controversies regarding copytesting remain. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Creating content that makes an impact …

We know consumers want personal interactions with brands, but they also want them in real time Can your title tag be improved to be more user-friendly? On Page SEO in its most simple form is a piece of writing that compliments the service/product on the page. The SEO section …

With the rise in the use of Smartphones (over 50% of searches are now mobile) it's more important than ever to make sure that individual products and services rank highly on Google. It's all well and good having your landing page rank highly, but if your products/services don't rank …

Like any other marketing method, SEO isn't magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. They can not only help to deal with typo's, but can also ensure that your content is easily readable and that they understand the …

The cloak-and-dagger element makes it a little more fun. Organizational leaders devote considerable amounts of time and energy to building and maintaining a positive brand image. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid …

Don't get too obsessed! Yes, I said six months. Know where and how to use keywords in your content for maximum searchability. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly …

When in doubt, follow your instincts and let your bottom line guide your decisions. Many growth hackers started out as developers. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this …

Your content can never really rank or sell if it doesn't appeal to a particular audience/consumer. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work …

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. that is, it allows you to market to people …

The typical clickthrough rate for online advertising remains around 0.2 percent; for search advertising, it is around 5 percent. A number of free programs on the web such as http://www.xmlsitemaps.com can help you create an XML sitemap. You need to make sure that your address is …

Even fewer individuals focus on quality without any price considerations. Major problems might need a different approach, including getting a second SEO opinion or going back to the research phase. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such …

The greater the motivation, the more time spent on an external search. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Your content needs to come together in such a way that it shows a search engine that you are an authority on a …

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. When itoccurs, shoppers select from a …

You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. On Page SEO in its most simple form is …

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. However, I think it's important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Here at Ginger Nut Media we specialise …

Every page should have a description that isn't used anywhere else on the site. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Using a variety of …

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Measuring behaviour directly gives you real data. This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including …

Keyword research does not apply only to on-page textual elements. The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don't last. They're critical for B2B companies, which usually derive more traffic from Google than they do from other …

Increasingly specific and much longer search queries are required in order to find the right information. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. It's …