Losing Focus on bread crumbs

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Also, using sweat shops to produce products alienates customers. Google reported an incredible hike of the key search term …

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Think like a human not a robot when it comes to CTR

Do a Google search on "bmw auto" to see universal search results in action. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other …

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More importance is given to page rank

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Over the years, we've seen increased focus toward off-page techniques such as link building …

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Answered - your burning questions about widgets

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Many consumers follow brands on social media, for a variety of reasons. When it comes to choosing keywords, it's …

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Useful tips from experts in walled garden sites

Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. By highlighting your website, you help Google better understand …

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Google owns roughly 70% of the search engine market share

What trends were given to explain the growth in importance of IMC plans in this chapter? SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. If …

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Establish your position regarding web 2.0

These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. A well-thought-out …

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Why Use XML Sitemaps?

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can't control. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking …

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Start simple, but don't forget splogs

  • As any SEO services professional will tell you, content is still king. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Google expects pages to load faster so that clients can get the value …
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Unexpected ways link research can impact your marketing efforts

Broken hyperlinks between pages can prevent search engines from finding parts of your site and stops your pages from passing on the boost in search rank that come from page links. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a …

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Invest in keyword stuffing

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. An in-house program will be more consistent, due to a lower turnover rate in the creative team. There are various aspects of technical mobile SEO that you …

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Little known ways to improve positioning through the use of LSI

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. The best and cheapest form of advertising is …

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What the Keyword Data Tells You

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Most of the time, a person first develops an understanding about an idea …

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Ridiculous rules about analysis

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Shopping networks provide venues for individuals to share product reviews and information about brands and products. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the …

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How to diagnose Google algorithms related issues

Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from …

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Search marketing implications related to landing pages

Marketing experts know that a company's communications should speak with a clear voice. Matching the objective to the medium and the message remains the key. After all of the research is done, it is helpful to produce a document (the SEO research artifact) summarizing the findings of the research phase …

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Less is always better when it comes to Google algorithms

Some controversies regarding copytesting remain. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Creating content that makes an impact …

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How to diagnose Google algorithms related issues

We know consumers want personal interactions with brands, but they also want them in real time Can your title tag be improved to be more user-friendly? On Page SEO in its most simple form is a piece of writing that compliments the service/product on the page. The SEO section …

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All you wanted to know about splogs but were afraid to ask

With the rise in the use of Smartphones (over 50% of searches are now mobile) it's more important than ever to make sure that individual products and services rank highly on Google. It's all well and good having your landing page rank highly, but if your products/services don't rank …

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One element of your strategy should look at indexed pages

Like any other marketing method, SEO isn't magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. They can not only help to deal with typo's, but can also ensure that your content is easily readable and that they understand the …

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How To Spot DoFollow Links

The cloak-and-dagger element makes it a little more fun. Organizational leaders devote considerable amounts of time and energy to building and maintaining a positive brand image. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid …

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Self-publishing Parasite SEO based purely on inbound links

When in doubt, follow your instincts and let your bottom line guide your decisions. Many growth hackers started out as developers. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this …

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A focus on duplication to benefit search engine placement

Your content can never really rank or sell if it doesn't appeal to a particular audience/consumer. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work …

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Find out more about web 2.0

The typical clickthrough rate for online advertising remains around 0.2 percent; for search advertising, it is around 5 percent. A number of free programs on the web such as http://www.xmlsitemaps.com can help you create an XML sitemap. You need to make sure that your address is …

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Pay attention to Google algorithms

Even fewer individuals focus on quality without any price considerations. Major problems might need a different approach, including getting a second SEO opinion or going back to the research phase. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such …

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Learn how to start with trust rank

The greater the motivation, the more time spent on an external search. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Your content needs to come together in such a way that it shows a search engine that you are an authority on a …

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Unheard ways to achieve success with non reciprocal links

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. When itoccurs, shoppers select from a …

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Warning: These mistakes could destroy your text links

You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. On Page SEO in its most simple form is …

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Taboos about link bait that you should know

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. However, I think it's important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Here at Ginger Nut Media we specialise …

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At last - revealed: the secret to authority sites

Every page should have a description that isn't used anywhere else on the site. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Using a variety of …

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Its all about analysis

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Measuring behaviour directly gives you real data. This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including …

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When auditing your site, take time to think about keywords

Keyword research does not apply only to on-page textual elements. The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don't last. They're critical for B2B companies, which usually derive more traffic from Google than they do from other …

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