While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Appealing to search engines and the users thereof is more important than it was in years prior. Have you …

Does is matter where your inbound links are pointing? A brand is the word, term, or phrase featured as the name of a product, product line, or company. The expensive price of a real artisan ladies neck scarf is due to the amount of expert craftsmanship that goes into creating …

For sites that come up on the first page of a search or within the top ten, web traffic increases ninefold. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also …

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Second, it could be that your ongoing content strategy has meandered …

Striking the right balance between quality content and SEO will give you a larger volume of organic traffic. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that …

For instance, what tools and platforms are required to build the site? Mobile connections tend to be slower in general, thus website which have not been optimized for performance will tend to load even slower on mobile devices. A modern url shortener is focused on embedding UTM parameters using a …

While good links that disappear continue to have positive effects for your site, it's entirely possible that bad links can continue to have negative effects. Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. What …

Write the content that your users need, and the content that your competitors aren't already covering. Strategy is more than just keyword research and fill in the blanks with some content; strategy also needs to imply the creation of quality content that is relevant to the audience. The finest ladies …

It's also important to recognize the "quality" factor in your SEO services. SEO is the best tool you have to sustain long-term revenue growth. Undergoing cataract surgery is a great way to improve your vision and your overall lifestyle. Are Latest Thoughts of your friends or employees building these links …

LSI isn't the only determining factor of how your content ranks in the SERPs. Direct Traffic is where they have your URL from a business card or newspaper add and is generally from people who already know your business. If you're looking for SEO York , you've come to the right …

You can network with other SEOs as well. If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I'm targeting tend to spend their time online. Any outdoor area would be made more …

Unless you're deliberately pursuing spam-based or other terrible onsite strategies, it's almost impossible to be blacklisted by Google (and even if you are, you can always appeal). Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. For …

Typically, people visit Google to help them solve a problem or they're looking for a specific product. Advertisers utilize several persuasion methods. Research indicates that consumers are more receptive to online video ads. Visually, I prefer handcrafted rockinghorses . Does anyone know where I can find the best local organic fruit …

From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the key. Before you can optimize your website, you have to know what you are optimizing it for. Niche directories and directories attached to informative websites for a specific industry …

So what do you do? Instead, you're asking Google to weigh your pages against each other and choose which ones it thinks suits the matching keywords best. The best technique to elevate your rankings, reach new visitors and achieve trust and authority is with the help of expert SEO guidance …

Derive your headline from your content and tell people what they're going to learn. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. Let your clients know that there's no one right …

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website's ranking. As stimuli reach …

Pinterest ads trigger keyword searches and pinning behaviors. Every page should link to your home page. When multiple pages have the same tag, those tags are useless to the search engine. Would an inexpensive large rocking horse do the trick? Have you tried eating food grown in healthy soil naturally …

Once you have built a great website and filled it with great resources, you need to tell people about it! Remember: quality will lead to your content being shared. The easier it is to read your content, the more likely it is that your readers will share it. I asked …

In its simplest form, off-page optimization can be referred to as increasing a website's authority. We know consumers want personal interactions with brands, but they also want them in real time Developing a content plan will not only make writing or implementing your content less stressful - as you'll already have …

Add a site map to your webpage. Search engines can't index pages that it can't find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help …

Make sure it's well-written with relevant information and not just keyword packed. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only …

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. I prefer using a comma followed by a space to separate each keyword. And then, number two is content marketing. Have you ever tried to buy an artisan antique rocking …

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Also, using sweat shops to produce products alienates customers. Google reported an incredible hike of the key search term …

Unfortunately, you'll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. s. Good SEO is all about finding phrases that pay that are relatively popular …

Anchor texts play an important role in the internal and external linking as well as for the usability of a website. During the life of any website pages come and go. It's perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a …

Do a Google search on "bmw auto" to see universal search results in action. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other …

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Over the years, we've seen increased focus toward off-page techniques such as link building …

It is such a huge part of an individual's daily routine, that the importance of how well websites are ranking is extremely high. Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. This consistency is important to Google and the user experience. I'm on …

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Many consumers follow brands on social media, for a variety of reasons. When it comes to choosing keywords, it's …

Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. By highlighting your website, you help Google better understand …

What trends were given to explain the growth in importance of IMC plans in this chapter? SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. If …

The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. They do not …

These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. A well-thought-out …

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can't control. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking …

• As any SEO services professional will tell you, content is still king. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Google expects pages to load faster so that clients can get the value …

Broken hyperlinks between pages can prevent search engines from finding parts of your site and stops your pages from passing on the boost in search rank that come from page links. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a …

You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. Links from longer form, evergreen content (a …

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. An in-house program will be more consistent, due to a lower turnover rate in the creative team. There are various aspects of technical mobile SEO that you …

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. The best and cheapest form of advertising is …